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Many people try something once and if it doesn't work, they
don't usually bother again.
A great example of this is sending out a newsletter to
your database. In business, it's really important to stay
in contact with your clients, prospects, associates etc.
otherwise they can easily forget about you.
Why do you think the big companies are always advertising
on TV, radio and newspapers?
Sure you can get sick of seeing all this promotion, however
when you're ready to buy something, chances are you will
choose someone or something that is constantly 'in your
face'.
For a small business owner, there are many ways you can
keep in touch with minimal expense. All you need is to free
up your time to focus on this very important aspect of your
business... marketing.
It happened to me this week. I regularly receive emails
from an internet marketing guru at least twice a week. They
are constant and relentless. Many times I've looked at her
emails and thought 'interesting information' but kept my
credit card in my purse. But this week I didn't. In fact,
the particular product being promoted, I'd seen many times
before, however this time, I took notice. My need for her
solution was high, so I jumped online and ordered the program.
This lady had built up a relationship with me through her
emails. I signed up for her newsletter and had been getting
her emails for at least two years. I knew she was an expert
in her field and that she had been in business for a few
years. As far as I was concerned she was a trusted and credible
source of information. She knew what she was talking about
and the many testimonials I had read confirmed it in my
mind.
You see most business owners send the occasional email
or mail-out to their database when they 'think about it'
or when things are quiet. If they don't get a good result
the first time, they often don't bother again. This is crazy
as it can take several exposures to the same information
before people take action.
Sure you'll get some people whingeing and moaning that
you send out 'too many emails', however those people are
the ones who probably won't buy anything from you. They
can always unsubscribe themselves anyway.
Just in the past couple of weeks, I've had 3 people contact
me who have been receiving my emails for several years.
One lady had been on my database for 5 years and contacted
me for the first time. Two wanted to be part of my coaching
programs and the other one wanted me to speak at a series
of events. This will add thousands of dollars to my profits
this year.
All three said that my emails were informative and very
useful and that the timing was right to do something.
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